There is a large set of problems in business and operations that require predicting a certain key parameter or set of parameters, that have key effect on your top or bottom line. Depending on your business, it could be planning your marketing campaigns, or maintaining your high-value equipment working, or perhaps detecting fraudulent behaviour by some of your customers. In all these cases even small improvements can lead to substantial benefits for the company. While experience and knowledge have traditionally been used to address all of them, more and more analytical tools are used for that purpose. By using predictive analytics a data driven decision can be made in all such cases, where substantial data exists, on which algorithms can be trained effectively. Analytical tools offer a clear way to unlock the data, which you have probably been storing for years and apply its wisdom directly to your day-to-day operations - in conjunction with the knowledge and experience that your team already has.